Positive Coaching believes that the foundation of our future is in its youth and that sports are an essential part of a young person's physical, emotional, and spiritual development in the U.S. culture today. Participation in sports helps the young person build positive self-esteem, a strong work ethic, morals, and cooperation through team building.

Positive Coaching believes that positive influences modeled by coaches, parents, teachers, peers, media, professional athletes, and others contribute to the well being and healthy development of youth.